Business Administration – Marketing Concentration, B.S.

General Education Curriculum

• Written and Oral Communication (9 hours required, minimum grade of C)

• EN 101 - English Composition I
• EN 102 - English Composition II
• COM 101 - Oral Communication

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  Quantifying Skills (3 hrs)

• MA 113 - College Algebra or above (excludes MA 123 Statistics)

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  Natural Sciences with lab (8 hrs)

• BSB 101 - General Biology I
• BSB 101L - General Biology I Laboratory
• BSB 102 - General Biology II
• BSB 102L - General Biology II Laboratory
• BSB 141 - Human Anatomy and Physiology I
• BSB 142 - Human Anatomy and Physiology II
• BSM 131 - General Microbiology
• BSM 131L - General Microbiology Laboratory
• PSC 111 - General Chemistry I
• PSC 111L - General Chemistry I Laboratory
• PSC 112 - General Chemistry II
• PSC 112L - General Chemistry II Laboratory
• PSP 211 - General Physics
• PSP 212 - General Physics
• PSP 213 - General Physics (Calculus Based)
• PSP 214 - General Physics (Calculus Based)
• SM 101 - Environmental Science I
• SM 102 - Environmental Science II

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• Humanities and Fine Arts (12 hrs; at least one from each category)

         History Survey (3-6 hrs)

• HIS 101 - History of Civilization
• HIS 102 - History of Civilization
• HIS 109 - History of the United States I
• HIS 110 - History of the United States II

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         Literature Survey (3-6 hrs)

• EN 201 - Survey of Early English Literature
• EN 202 - Survey of Late English Literature
• EN 203 - Survey of Early American Literature
• EN 204 - Survey of Late American Literature
• EN 231 - Survey of Early World Literature
• EN 232 - Survey of Late World Literature
• FLF 311 - Survey of French Literature
• FLF 312 - Survey of French Literature
• FLS 311 - Survey of Spanish Literature I
• FLS 312 - Survey of Spanish Literature II

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         Fine Arts History/Appreciation (3-6 hrs)

• ART 102 - Art Appreciation
• ART 211 - Art History Survey I
• ART 212 - Art History Survey II
• MUS 100 - Music Appreciation
• MUS 105 - Introduction to Music Literature
• MUS 301 - History Of Music
• MUS 302 - History Of Music
• TH 175 - Theatre Appreciation
• TH 457 - History of the Theatre I
• TH 458 - History of Theatre II

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• Social Science (3 hrs)

• BU/EC 201 - Principles of Economics I
• BU/EC 202 - Principles of Economics II
• GEO 101 - Elements of World Geography
• POL 101 - Basic Concepts in Political Science
• POL 150 - American Government
• PSY 101 - General Psychology
• PSY 206 - Human Growth and Development
• REL 213 - Religions of the World
• SOC 201 - Principles of Sociology
• WS 200 - Introduction to Women’s Studies

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  Critical Thinking (3 hrs)

• Any Philosophy (non-religion) course

• PHL 301 - Ancient and Medieval Philosophy
• PHL 302 - Modern Philosophy

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• Health Related (1 hour)

• FN 247 - Nutrition and Physical Activity in Weight Management
• FN 225 - Nutrition

• HK activity course (1 hr)

• HKC course (1 hr)

• HKC 247 - Nutrition and Physical Activity in Weight Management
• HKH 101 - Personal and Community Health
• HKH 330 - Stress Management

Business Core: (36 semester hours)

(See Accounting and Business Administration Programs .)

Concentration Requirements: (30 Semester Hours)

(Minimum grade of C required)

• BU/FIN 340 - Financial Markets and Institutions
• BU/MKT 363 - Integrated Marketing Communications
• BU/MKT 365 - Retail Management
• BU/MKT 370 - Consumer Behavior
• BU/MKT 375 - Sales Management
• BU/MGT 382 - Organizational Behavior
• BU/ACC 465 - Managerial Accounting
• BU/MKT 490 - Marketing Management
• BU/MKT 495 - Marketing Research

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• Select one of the following: (3 semester hours)

• BU/MIS 322 - Web Development for Business
• BU 400 - Internship (3 semester hours required)
• BU/MGT 386 - Human Resource Management
• BU/MKT 455 - Internet Marketing
• BU/MIS 475 - Electronic Commerce Strategies

Total Hours Required for a B.S. in Business Administration with a Concentration in Marketing: 124 Semester Hours.