May 21, 2024  
2012-2013 Undergraduate Bulletin 
2012-2013 Undergraduate Bulletin [ARCHIVED CATALOG]

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BU/MKT 495 - Marketing Research

Credits: 3

Prerequisite: BU 345, 361, and senior standing

Principles, techniques and applications of research in marketing. Emphasis is placed upon sources of information and its analysis in decision making as it relates to marketing problems.

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