May 21, 2024  
2012-2013 Undergraduate Bulletin 
2012-2013 Undergraduate Bulletin [ARCHIVED CATALOG]

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BU/ENT 435 - Marketing for the Entrepreneur

Credits: 3

Prerequisite: BU 280 and BU 361

This course identifies and applies the different marketing visions, approaches, strategies, and practices used by entrepreneurs to compete in highly competitive markets. Further, this course identifies the different strategic and tactical applications used by today’s entrepreneurs.

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