Dec 07, 2024  
2012-2013 Undergraduate Bulletin 
    
2012-2013 Undergraduate Bulletin [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BU/MKT 363 - Integrated Marketing Communications

Credits: 3

Prerequisite: BU 361

Designed to introduce the student to the various elements of the promotional mix and how they may be used in an integrated fashion to produce a cohesive marketing message. Integrated Marketing Communications (IMC) strategies using public relations, advertising, direct and online marketing, personal selling, and sales promotion and how they support marketing objectives will be addressed.



Add to Portfolio (opens a new window)