BU 522 - Multi-Channel Marketing

Credits: 3

Marketing channels examines the design and management of the inter-organizational system involved in the task of making goods and services available for purchase. Multichannel marketing is marketing using many different marketing channels to reach a customer. Channels addressed in this class include store, catalog, direct mail, mobile phone, website, email marketing, and online social marketing. Students will examine the methods and processes used in the distribution of consumer and industrial products and services. Emphasis is upon the ways in which certain basic distribution functions are carried out in the traditional channel system as well as e-commerce.