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May 03, 2024
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COM 210 - Media Advertising, Management & SalesCredits: 3
Prerequisite: COM 200 or BU 333 for business majors
Survey of contemporary advertising’s core components from initial concepts to final advertising executions, distinguishing the diversity in marketing, promotion and public relations specialization. Theoretical approaches will include persuasive campaigns, writing platforms for all media, and discussion of legal, regulatory, social and public policy environments of modern advertising. Practical applications will be enhanced specifically through selling advertising for campus newspaper, The Spectator (print and online versions), as well as through projects including integrated computer applications.
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