Business Administration Major, Marketing Concentration, BBA

General Education Curriculum: (38-39 Semester Hours)

See General Education Curriculum Requirements  

Business Core: (40 Semester Hours)

See Business Core Requirements  

Concentration Requirements: (30 Semester Hours)

(Minimum grade of C required)

• MKT 363 - Integrated Marketing Communications
• MKT 365 - Retail Management
• MKT 370 - Consumer Behavior
• MKT 373 - Personal Selling
• MGT 386 - Human Resource Management
• MKT 455 - Internet Marketing
• MKT 490 - Marketing Management
• MKT 495 - Marketing Research

6 hours Business Electives (300 level and above)

Total Hours Required

Total Hours Required for a BBA in Business Administration with a Concentration in Marketing: 120 Semester Hours.