May 30, 2026  
2025-2026 Undergraduate Bulletin 
    
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2025-2026 Undergraduate Bulletin
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MKT 490 - Marketing Management

Credits: 3

Prerequisite: MKT 361  
The study and analysis of marketing theory and concepts designed to develop a background for systematic analysis of contemporary marketing problems. Emphasis is placed on decision making related to such areas as product, place, price, and promotion.


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