Dec 30, 2024  
2022-2023 Undergraduate Bulletin 
    
Catalog Navigation
  Bulletin Home
  Table of Contents
  The University
  General Student Policies and Procedures
  Undergraduate Admissions
  Tuition and Expenses
  Financial Aid
  Student Affairs and Services
  Academic Policies and Procedures
  Academic Resources
  Colleges and Departments
  Degree Requirements
  Programs
  Courses
  Administration and Faculty
  Schedule of Classes
  Academic Calendar
  My Portfolio
HELP
2022-2023 Undergraduate Bulletin [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MKT 363 - Integrated Marketing Communications

Credits: 3

Prerequisite: MKT 361  
Designed to introduce the student to the various elements of the promotional mix and how they may be used in an integrated fashion to produce a cohesive marketing message. Integrated Marketing Communications (IMC) strategies using public relations, advertising, direct and online marketing, personal selling, and sales promotion and how they support marketing objectives will be addressed.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)