Nov 22, 2024  
2014-2015 Undergraduate Bulletin 
    
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2014-2015 Undergraduate Bulletin [ARCHIVED CATALOG]

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COM 210 - Advertising

Credits: 3

Prerequisite: COM 200  or MGT 333 
A survey of contemporary advertising’s core components from initial concepts through final execution. Theoretical approaches include analysis of persuasive campaigns, media platforms, and regulatory and social environments. Practical, applied knowledge will be enhanced through hands-on development of advertising campaigns.


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