Jan 19, 2021  
2013-14 Undergraduate Bulletin 
    
2013-14 Undergraduate Bulletin [ARCHIVED CATALOG]

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COM 210 - Advertising

Credits: 3

Prerequisite: COM 200 or BU 333

A survey of contemporary advertising’s core components from initial concepts through final execution. Theoretical approaches include analysis of persuasive campaigns, media platforms, and regulatory and social environments. Practical, applied knowledge will be enhanced through hands-on development of advertising campaigns.



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