Apr 13, 2021  
2013-14 Undergraduate Bulletin 
2013-14 Undergraduate Bulletin [ARCHIVED CATALOG]

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MKT 495 - Marketing Research

Credits: 3

Prerequisite: BQA 345, MGT 361, and senior standing

Principles, techniques and applications of research in marketing. Emphasis is placed upon sources of information and its analysis in decision making as it relates to marketing problems.

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