Business Administration – Marketing Concentration, B.S.

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The following is only one source of information regarding a student’s program of study for a B.S. in Business Administration with a concentration in Marketing. Note: Some courses required in the major will also fulfill requirements for the General Education Curriculum. Students should always meet with a faculty advisor for information on course scheduling, rotation, and selection and for planning the most effective and efficient program of study. In addition to the General Education Curriculum and Business core requirements, the student must successfully complete the following:

General Education Curriculum:

(See General Education Requirements for Baccalaureate Degrees .)

Business Core: (36 semester hours)

(See Accounting and Business Administration Programs .)

Concentration Requirements: (30 Semester Hours)

(Minimum grade of C required)

BU 340 - Financial Markets and Institutions
BU 363 - Integrated Marketing Communications
BU 365 - Retail Management
BU 370 - Consumer Behavior
BU 375 - Sales Management
BU 382 - Organizational Behavior
BU 465 - Managerial Accounting
BU 490 - Marketing Management
BU 495 - Marketing Research
Select one of the following: (3 semester hours)
BU 322 - Web Development for Business
BU 400 - Internship (3 semester hours required)
BU 386 - Human Resource Management
BU 455 - Internet Marketing
BU 475 - Electronic Commerce Strategies

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Business Administration – Marketing Concentration, B.S.

General Education Curriculum:

Business Core: (36 semester hours)

Concentration Requirements: (30 Semester Hours)

Total Hours Required for a B.S. in Business Administration with a Concentration in Marketing: 124 Semester Hours.