Business Administration Major, Marketing Concentration, BS

General Education Curriculum: (38-39 Semester Hours)

See General Education Curriculum Requirements  

BS Degree Requirements:

See Bachelor of Science Requirements 

Business Core: (36 Semester Hours)

See Business Core Requirements  

Concentration Requirements: (30 Semester Hours)

(Minimum grade of C required)

• FIN 340 - Financial Markets and Institutions
• MKT 363 - Integrated Marketing Communications
• MKT 365 - Retail Management
• MKT 370 - Consumer Behavior
• MKT 375 - Sales Management
• MGT 382 - Organizational Behavior
• ACC 465 - Managerial Accounting
• MKT 490 - Marketing Management
• MKT 495 - Marketing Research

•  

• Select one of the following: (3 Semester Hours)

• MIS 322 - Web Development for Business
• BU 400 - Internship (3 semester hours required)
• MGT 386 - Human Resource Management
• MKT 455 - Internet Marketing
• MIS 475 - Electronic Commerce Strategies

Total Hours Required for a BS in Business Administration with a Concentration in Marketing: 124 Semester Hours.