Marketing Minor

Minor Requirements: (18 Semester Hours)

(Minimum grade of C required)

• MKT 361 - Principles of Marketing
• MKT 370 - Consumer Behavior
• MKT 490 - Marketing Management

•  

• Select three of the following:

• MIS 322 - Web Development for Business
• MKT 363 - Integrated Marketing Communications
• MKT 365 - Retail Management
• MKT 375 - Sales Management
• MKT 455 - Internet Marketing
• MKT 495 - Marketing Research
• COM 210 - Advertising or COM 325 Visual Design or COM 413 Public Relations

Note(s):

*Students majoring in Accounting or Business Administration with concentrations in Entrepreneurship, General Business, Management, or Management Information Systems can minor in Marketing; however, a course used to satisfy a requirement in the major cannot be double counted as a requirement for the minor. Consult with your minor advisor to find an appropriate substitute.