Jun 21, 2024  
2021-2022 Undergraduate Bulletin 
2021-2022 Undergraduate Bulletin [ARCHIVED CATALOG]

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MKT 412 - Sports Marketing

Credits: 3

Prerequisite: MKT 361  Principles of Marketing

Effective marketing is necessary to promote facilities, programs, products and events. The function of the course is to provide students with an understanding of marketing concepts as they are applied to the sports industry and various sports management contexts.

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