Jul 14, 2024  
2016-2017 Undergraduate Bulletin 
2016-2017 Undergraduate Bulletin [ARCHIVED CATALOG]

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COM 413 - Public Relations

Credits: 3

Prerequisite: COM 200  

An overview of the principles and proven techniques in gaining public acceptance for a product, an occasion, a cause, or an institution along with governmental public affairs. Crisis Management by the Public Relations Professional will be a recurring and important component. Attention is given to writing the publicity article, preparing brochures, planning promotion campaigns for selected subjects through various mass media and crises communication. Also included will be the Legal Environment and Ethics involved in Public Relations. Case studies of practiced techniques and application of principles and ethics of public relations.

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