BU 526 - Global Marketing Management

Credits: 3

Building on the fundamentals of marketing, this course introduces the context of the rapidly changing international business environment. The course examines the cultural, social, legal, political, financial and geographic dimensions of the global marketplace.This course deals with the application of advanced marketing management concepts and tools in global markets. The aim of the course is to help develop students’ ability to solve marketing problems and at the same time handle the complex coordination problems and subtle cultural issues facing the global marketer.