May 29, 2024  
2012-2013 Undergraduate Bulletin 
2012-2013 Undergraduate Bulletin [ARCHIVED CATALOG]

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BU/MKT 365 - Retail Management

Credits: 3

Prerequisite: BU 361 or permission of the Department Chair

A study of the organization and coordination of retailing and distribution activities. An advanced marketing course, retail management will be addressed with a strategic planning orientation. Special attention to the history of retailing, economic importance of retailing activity, ethical practices and international retailing.

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