Business Administration Major, Marketing Concentration, BAS

General Education Curriculum: (38-39 Semester Hours)

See General Education Curriculum Requirements  

Career and Technical Transfer: (40 Semester Hours)

A student who holds a completed A.A.S. or other approved technical Associate’s degree may transfer 40 semester hours of approved career and technical credit. Career and technical coursework may only be applied to a Bachelor of Applied Science degree.

Marketing Concentration: (46 Semester Hours)

• BU 105 - Fundamentals of Success in Business
• BQA 170 - Statistical Analysis for Business

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• EC 201 - Principles of Economics I

• or

• EC 202 - Principles of Economics II

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• ACC 211 - Principles of Accounting I
• ACC 212 - Principles of Accounting II
• PLG 241 - The Legal Environment of Business
• MIS 300 - Introduction to Information Systems
• FIN 355 - Business Finance
• MKT 361 - Principles of Marketing
• MKT 370 - Consumer Behavior
• MGT 381 - Principles of Management
• MKT 490 - Marketing Management
• BU 460 - Senior Seminar in Business

9 Hours of Marketing (MKT) Courses (300 level or above) excluding MKT 361, MKT 370 and MKT 490

Total Hours Required for a BAS in Business Administration with a Concentration in Marketing: 121 Semester Hours