Aug 12, 2020  
2017-2018 Undergraduate Bulletin 
    
2017-2018 Undergraduate Bulletin [ARCHIVED CATALOG]

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COM 210 - Advertising

Credits: 3

Prerequisite: COM 200  or MGT 333 

A survey of contemporary advertising’s core components from initial concepts through final execution. Theoretical approaches include analysis of persuasive campaigns, media platforms, and regulatory and social environments. Practical, applied knowledge will be enhanced through hands-on development of advertising campaigns.



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