Apr 23, 2024  
2016-2017 Undergraduate Bulletin 
    
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2016-2017 Undergraduate Bulletin [ARCHIVED CATALOG]

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MKT 495 - Marketing Research

Credits: 3

Prerequisite: BQA 345 , MKT 361 , and senior standing
Principles, techniques and applications of research in marketing. Emphasis is placed upon sources of information and its analysis in decision making as it relates to marketing problems.


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