Apr 19, 2024  
2018-2019 Undergraduate Bulletin 
    
2018-2019 Undergraduate Bulletin [ARCHIVED CATALOG]

12. Courses


 
  
  • LS 101 - Academic Support Laboratory

    Credits: 2

    Development and/or improvement of academic skills in writing, reading, comprehension and computation. This class is beneficial for the beginning college student but is critical for students who have experienced difficulty with their academic progress. Emphasis is placed on self-assessment and goal setting, learning strategies, test preparation and test taking strategies. It is designed to use a computer laboratory, but also involves one-on-one teacher contact and peer tutoring.

    Note: This course cannot be used to satisfy any graduation requirements.

  
  • LS 102 - Academic Support Laboratory

    Credits: 2

    Development and/or improvement of academic skills in writing, reading, comprehension and computation. This class is beneficial for the beginning college student but is critical for students who have experienced difficulty with their academic progress. Emphasis is placed on self-assessment and goal setting, learning strategies, test preparation and test taking strategies. It is designed to use a computer laboratory, but also involves one-on-one teacher contact and peer tutoring.

    Note: This course cannot be used to satisfy any graduation requirements.

  
  • MA 100 - Intermediate Algebra

    Credits: 3

    Designed for students who did not take two years of high school algebra, all entering freshmen with an ACT Mathematics subtest score of 18 or below, or for mature students who are returning to school and who have not taken an algebra course in several years. Real number arithmetic, solving linear equations and inequalities in one variable, graphing linear equations in two variables, polynomial arithmetic, factoring, rational expressions.

    Note: This course cannot be used to satisfy graduation requirements.

  
  • MA 100L - Intermediate Algebra Lab

    Credits: 1

    Prerequisite: Permission of the Department Chair of Sciences and Mathematics

    Support for students enrolled in MA 100  Intermediate Algebra is provided in a lab setting. Course content includes mathematics study skills instruction, peer tutoring, and support materials such as computer tutorials, video lessons, and study guides. This lab is an intermediate level class intended for those enrolled in MA 100  and cannot be used to satisfy graduation requirements.

  
  • MA 111 - Modern Elementary Mathematics I

    Credits: 3

    Sets, whole numbers, functions, logic, numeration and computation, number theory, integers, fractions, rational numbers, decimals, real numbers.

    Note: Students must score 70% or above on arithmetic test given first class meeting. Two other opportunities will be given to make the requisite score later in the semester. Required of all majors in elementary or special education.

  
  • MA 112 - Modern Elementary Mathematics II

    Credits: 3

    Statistics, probability, measurement, informal geometry including congruence, constructions, similarity, transformations, and coordinate geometry.

    Note: Required of all majors in elementary or special education.

  
  • MA 113 - College Algebra

    Credits: 3

    Prerequisite: ACT math subscore of 19 or higher, or MA 100  with grade of C or better (effective January 2010)

    Equations, inequalities, functions and their graphs, inverse functions, polynomials, zeros of polynomials, exponentials and logarithms, systems of equations, systems of inequalities.

  
  • MA 114 - Plane Trigonometry

    Credits: 3

    Prerequisite: ACT math subscore of 22 or higher, or MA 113  with grade of C or better

    Right triangle trigonometry, trigonometric and inverse trigonometric functions and their graphs, analytic trigonometry and applications.

  
  • MA 123 - Statistics

    Credits: 3

    Prerequisite: ACT Math subscore of 19 or higher, or MA 100  with a grade of C or better

    An introduction to basic applications of descriptive and inferential statistics: organizing data, mean, median and mode, and standard deviation, boxplots, probability and discrete random variables, the binomial distribution, the normal distribution, sampling distribution of the mean, confidence intervals and hypothesis tests for one population mean, the chi-square distribution.

  
  • MA 130 - Precalculus

    Credits: 3

    Prerequisite: ACT math subscore of 22 or higher, or MA 113  with C or better.

    This course will cover functions and their graphs, including polynomial and rational functions, trigonometric functions, and exponential and logarithmic functions; systems of equations; and sequences and series. Emphasis will be placed on knowledge, skills, and techniques needed in higher level mathematics courses such as Calculus I.

  
  • MA 150 - Survey of Calculus

    Credits: 3

    Prerequisite: ACT math subscore of 22 or higher, or MA 113  with a grade of C or better

    The basic concepts of differential and integral calculus with an emphasis on applications in business, life sciences, and social sciences.

    Note: This course does not substitute for MA 181  Calculus I.

  
  • MA 181 - Calculus I

    Credits: 3

    Prerequisite: ACT Math Subscore of 24 or higher, or MA 113  and MA 114  with C or better.

    A thorough treatment of differential calculus including the concepts of limits, continuity, derivatives, and applications of derivatives.

  
  • MA 182 - Calculus II

    Credits: 3

    Prerequisite: MA 181  

    A thorough treatment of integral calculus including Riemann sums, applications of integrals, and techniques of integration, as well as the calculus of transcendental functions.

  
  • MA 283 - Calculus III

    Credits: 3

    Prerequisite: MA 182  

    Sequences and series, conic sections, parameterized curves, polar equations, functions of several variables, partial derivatives, and multiple integration.

  
  • MA 284 - Calculus IV

    Credits: 3

    Prerequisite: MA 283  

    Vectors in the plane and in space, vector-valued functions, directional derivatives and gradients, extreme values and Lagrange multipliers, and integration in vector fields, including Green’s Theorem, Stokes’ Theorem, and the Divergence Theorem.

  
  • MA 298 - Independent Study

    Credits: 1-3

    Prerequisite: MA 181  and permission of the Sciences and Mathematics Department Chair

    A faculty supervised course for math majors. It may meet as a class or it may be conducted as faculty-supervised research or as a reading course.

    Note: May be repeated for a maximum of six hours.

  
  • MA 301 - Concepts of Abstract Mathematics

    Credits: 3

    Prerequisite: MA 181  

    Logic, sets, proof techniques, relations, functions, and real number systems.

  
  • MA 303 - Modern Geometry

    Credits: 3

    Prerequisite: MA 301  

    Euclid’s axioms, incidence geometry, logic, Hilbert’s axioms, neutral geometry, history of the parallel postulate, non-Euclidean geometry and its philosophical implications.

  
  • MA 304 - Modern Algebra

    Credits: 3

    Prerequisite: MA 301  

    A writing course with an emphasis on proofs. Groups, rings and fields.

  
  • MA 305 - Linear Algebra

    Credits: 3

    Prerequisite: MA 182  

    Systems of linear equations, vectors, matrices, vector spaces, linear transformations, determinants, eigenvalues and eigenvectors, and applications.

  
  • MA 306 - Differential Equations

    Credits: 3

    Prerequisite: MA 181 , MA 182 , and MA 283   Prerequisite/Corequisite: MA 284  

    First-order linear and separable equations, second-order homogeneous and non-homogeneous equations, first-order systems, and Laplace transforms. Analytic, qualitative, and numerical techniques are used when appropriate.

  
  • MA 310 - Probability and Statistics

    Credits: 3

    Prerequisite: MA 283  

    Probability, basic combinatorics, independence, discrete and continuous random variables, probability distributions, probability densities, expected values, joint random variables, introductory descriptive and inferential statistics.

  
  • MA 312 - Discrete Mathematics

    Credits: 3

    Prerequisite: MA 301  

    Fundamental topics within discrete mathematics including permutations, combinations, binomial theorem, inclusion-exclusion, mathematical induction, recursion, iteration, relations, functions, and other selected topics.

  
  • MA 318 - Mathematics for Secondary School Teachers

    Credits: 3

    Prerequisite: MA 113  and one additional mathematics course numbered above MA 113 .

    To prepare education majors to teach mathematics at the middle school or secondary level, this problem-based course will examine topics from the secondary school mathematics framework from an advanced perspective.

    Note: This course is required for the mathematics secondary education major and cannot be used as an upper-level elective for the mathematics major or mathematics minor.

  
  • MA 319 - Materials and Methods in the Teaching of Secondary Mathematics

    Credits: 3

    Prerequisite: Admission to Teacher Education Program Required of all mathematics majors who will be licensed in secondary mathematics

    Brief history of mathematics, objectives of the teaching of mathematics, consideration of topics that are or should be included in mathematics courses for junior and senior high school, a survey of instruction and technology in mathematics, and the use of these teaching techniques in specific teaching-learning activities. A minimum of ten hours of field experience beyond observation is required.

    Note: This course is required for the mathematics secondary education major and cannot be used as an upper-level elective for the mathematics major or mathematics minor.

  
  • MA 441 - Numerical Analysis

    Credits: 3

    Prerequisite: MA 305 , MA 306  and proficiency with a computer programming language

    Selected topics from numerical solutions of equations, interpolation, approximation, numerical differentiation, numerical solution of systems of equations, and numerical solutions of differential equations.

  
  • MA 451 - Mathematical Statistics

    Credits: 3

    Prerequisite: MA 310  

    Theory and applications of sampling distributions, point estimation, interval estimation, hypothesis testing, regression, correlation, analysis of variance, nonparametric tests.

  
  • MA 454 - Foundations of Mathematics

    Credits: 3

    Prerequisite: MA 182  and MA 301  

    Predicate calculus, first order logic, Godel’s completeness theorem for first-order logic, Turing machines, discussion of Godel’s first incompleteness theorem, axiomatic systems for different number systems, for groups and for set theory.

  
  • MA 455 - Advanced Calculus I

    Credits: 3

    Prerequisite: MA 284  and MA 301  

    A rigorous treatment of the concepts from calculus: ordering the real numbers, sequence limits, completeness of the real numbers, continuity and its consequences, uniform continuity, the derivative, chain rule, Cauchy’s law of the mean, Taylor’s formula with remainder, L’Hopital’s rule, Riemann integrals, integrability of continuous functions, products of integrable functions, improper integrals.

  
  • MA 457 - Complex Analysis

    Credits: 3

    Prerequisite: MA 284  and MA 301  

    Introduction to functions of a single complex variable, which includes the complex number system, analytic functions, contour integrals, calculus of residues, conformal mappings, and applications.

  
  • MA 459 - Theory of Numbers

    Credits: 3

    Prerequisite: MA 301  

    Properties of integers, properties of primes, divisibility, Euclidean algorithm, Diophantine equations, Chinese remainder theorem, Wilson’s theorem, Euler’s theorem, multiplicative functions, quadratic residues, applications, other selected topics.

  
  • MA 460 - Special Topics in Mathematics

    Credits: 3

    Prerequisite: Permission of the Sciences and Mathematics Department Chair

    This course will provide students with an opportunity to study areas of mathematics not available as a separate course.

    Note: May be repeated once (3-3)

  
  • MA 461 - General Topology

    Credits: 3

    Prerequisite: MA 284  and MA 301  

    Set theory and logic, topological spaces and continuous functions, convergence, completeness, compactness, metric spaces, product and quotient topology, countability and separation axioms.

  
  • MGT 333 - Organizational Communication

    Credits: 3

    Prerequisite/Corequisite: EN 300  and basic keyboarding skills

    Written business communication with emphasis upon correspondence, messages and analytical reports. Multicultural communication, technology usage, business presentations, and ethical considerations are also covered.

  
  • MGT 371 - International Business Seminar

    Credits: 3

    Prerequisite: Junior standing or approval of the Department Chair

    The economic, political, and cultural aspects of international business operations.

  
  • MGT 374 - Nonprofit Management

    Credits: 3

    Content to cover general nonprofit practices and principles including nonprofit boards, executive leadership, accountability, outcomes measurement, strategic planning, management of staff and volunteers, fund raising, financial management, nonprofit specific laws and governance principles.

  
  • MGT 381 - Principles of Management

    Credits: 3

    Principles and techniques for operating an organization with emphasis on planning, organization, leadership, decision-making, controlling performance, ethics, and international environment.

  
  • MGT 382 - Organizational Behavior

    Credits: 3

    Prerequisite: MGT 381  or POL 301 .

    A study of manager, individual and group interactions within the organizational setting concluding with an analysis of leadership and current developments in changing behavior of organizations.

  
  • MGT 384 - Strategies for the Managerial Woman

    Credits: 3

    Development of skills to assume managerial positions with clear-cut goals and well-defined strategies for achieving objectives. Emphasis upon professional growth, career advancement, resume building, and balancing personal and career challenges.

    Also Listed as: WS 384  
  
  • MGT 385 - Operations/Production Management

    Credits: 3

    Prerequisite: BQA 345  and MGT 381  

    Survey of the production/operations function; procedures and techniques used in designing and analyzing operation systems for the production of goods and services consumed by society.

  
  • MGT 386 - Human Resource Management

    Credits: 3

    Prerequisite: MGT 381  or POL 301 .

    Objectives, functions, and organization of personnel programs. Emphasizes education and training selection and placement, job evaluation, employee service, employee relationships, safety and health, industrial relations and personnel research.

  
  • MGT 387 - Intro to Health Care Management

    Credits: 3

    Introduction ot Health Care Management discussions and analyses of the issues involved in the delivery of health care in the United States and around the world.  It provides students with an overview of how health care institutions are organized and governed, the role of the management staff, and the management systems designed for their efficient and effective operation.

  
  • MGT 388 - Compensation Management

    Credits: 3

    Prerequisite: MGT 386  

    This course will focus upon the planning and implementing of a total compensation system, including practical experience in job analysis, salary survey, and the development of a structured pay policy. An environmental study of the effects of compensation on behavior and legal implications of salary grades will also be included.

  
  • MGT 389 - Labor Relations

    Credits: 3

    Prerequisite: MGT 386  

    A study of union-management relations. It focuses on negotiations and administration of labor agreements with emphasis on the development and application of the more significant bargaining issues. It describes the application of the more significant bargaining issues. It describes the transaction between two organizations – management and the labor union.

  
  • MGT 399 - Special Topics in Management

    Credits: 3

    A variable content course in which the students pursue topics or subjects of current interest in the field of Management that are not part of the regular curriculum. The specific topic is announced when the course is offered.

    Note: May be repeated with change in content.

  
  • MGT 400 - Internship in Management

    Credits: 1-3

    Prerequisite: Advanced standing, 2.5 GPA overall and in major.

    A practical, structured program of work experience in the field of Management with a participating employer of the student intern’s choice. The student intern must be employed a minimum of 40 to 120 hours depending on the internship (40 hours = 1 credit). The student intern must be supervised by the employer and a faculty member. The student intern must complete a research paper on a subject that will benefit the employer, a personal journal, and the supervisor’s evaluation must be submitted prior to the end of the semester in order for the student to gail credit for this course.

    Also Listed as: BU 400
    Note: Open to Business Administration majors with a concentration in Management only. Internship may be taken twice for a total of 6 hours.

  
  • MGT 421 - Training and Development

    Credits: 3

    Prerequisite: MGT 386

    Processes, methods, theories and current practices of training and development activities in business and corporate settings. Human resources development tractices which facilitate learning and change to enhance organizational objectives.

  
  • MGT 430 - Health Care Quality Management

    Credits: 3

    Prerequisite: MGT 387  

    This course will familiarize the student with the concept of quality improvement across the health care continuum. The student will examine the processes associated with strategic planning, outcomes assessment, performance, and continuous quality improvement across different types of health organizations.  Portfolio paper required for course completion.

  
  • MGT 440 - Health Care Innovation and Entrepreneurship

    Credits: 3

    Prerequisite: MGT 387  

    This course examines the opportunities and constraints facing those who wish to innovate in health care organizations. Students will learn how to stimulate innovation and thought and how to create and sustain successful cultures of innovation in health care. The course will also discuss how to successfully create entrepreneurial health care ventures and will provide a framework for health care start-ups, development of business models and plans, capitalization and best practices for company launch. Portfolio paper required for course completion.

  
  • MGT 470 - Comparative Health Care Systems

    Credits: 3

    Prerequisite: MGT 387  

    This course explores the advantages and disadvantages of different approaches to health care delivery. The focus will be on the impacts of each approach on the health status of women, rural communities, and resource-poor populations both domestic and international.

  
  • MGT 491 - Seminar in Human Resource Management

    Credits: 3

    Prerequisite: MGT 386

    The students enrolling in this course will be prepared for the SHRM certification exam at the National Convention for the Society of Human Resource Management (SHRM). Issues that will be addressed will be globally related, including: sexual harassment, compensation planning, disabilities, flexible workplaces, global education, and legal perspectives, along with approximately a hundred other topics. This course is a capstone that requires membership in the SHRM. Although, taking the SHRM certification exam will not be required to complete the course it is strongly encouraged.

  
  • MGT 493 - Managing the Growing Business

    Credits: 3

    Prerequisite: ENT 280 and ENT 372

    The objective of this capstone course for the Entrepreneurship Program is to provide the students with a series of concepts, frameworks and analytical techniques that will enable the student to manage rapid growth situations in unique and specific problems that accompany starting and growing an entrepreneurial venture by creating value through innovation and opportunity capture rather than by just efficiently managing ongoing operations.

  
  • MGT 497 - Strategic Management

    Credits: 3

    Prerequisite: Senior standing in major; minimum grade of “C” in the following: MKT 361 , MGT 381 , and MGT 385 ; prerequisite or concurrent enrollment in FIN 355  

    Using the case method, this course is designed to integrate the knowledge acquired in other courses and use it to formulate business policies. This is a capstone course that simulates a real business situation.

  
  • MGT 499 - Independent Projects in Management

    Credits: 1-3

    Prerequisite: Senior Standing and Permission of the Instructor and Department Chair

    Independent project for an advanced or special-interest Management topic conducted under the direct supervision of a faculty member. 

    Note: May be repeated with a change in content.

  
  • MIS 157 - Information Systems Using Microcomputers

    Credits: 3

    Prerequisite: The ability to type 25 words per minute with no more than five errors. This course cannot be used as a business elective for business or accounting majors

    An introduction to application software (word-processing, presentation graphics, and spreadsheet). Emphasis is placed on microcomputer use in a business setting.

  
  • MIS 160 - Spreadsheet Applications

    Credits: 3

    Coverage of intermediate and advanced computer application techniques such as spreadsheets, graphs, templates, databases, and macros.

  
  • MIS 295 - Desktop Application Development

    Credits: 3

    This course explores the use of programming languages(s), visual event-driven programming techniques, and the design elements necessary to develop business applications for the desktop computing environment.

  
  • MIS 296 - Object Oriented Programming

    Credits: 3

    This course explores the use of object-oriented programming techniques and the design elements necessary to develop business applications for different computing environments.

  
  • MIS 298 - Data Structures

    Credits: 3

    Prerequisite: MIS 300  

    An introduction to the fundamental theories and practices associated with data, record, and file structure methodologies as used by Information Systems in the business environment. Topics include: concepts in sequential, direct, and indexed file structures; concepts in database structures; and introduction into the application and maintenance of both traditional, relational, and object-oriented database structures.

  
  • MIS 300 - Introduction to Information Systems

    Credits: 3

    Content to cover fundamental MIS concepts and principles, such as computer hardware/software, data organization, file management systems, overviews of database systems, decision support systems, executive information systems, expert systems, and information systems planning and development.

  
  • MIS 320 - Database Applications

    Credits: 3

    Prerequisite: MIS 160  

    Coverage of intermediate and advanced database application techniques such as the design of tables, forms, and reports, and the use of queries, subforms, macros, and modules.

  
  • MIS 321 - Telecommunications Systems Management

    Credits: 3

    This course serves as a review of telecommunications including its history, the fundamentals of data communications, an overview of data networking standards, an examination of emerging technologies, and the role of regulatory policy and market forces on the industry.

  
  • MIS 322 - Web Development for Business

    Credits: 3

    Prerequisite: MIS 157  or MIS 160  

    Designed to highlight the use of electronic commerce applications and virtual storefronts used by organizations to market themselves and their products to the public. Students will learn a variety of tools and techniques used to develop web pages for the business environment and will apply this knowledge in the design and development of websites for local businesses and organizations.

  
  • MIS 330 - End-User Management

    Credits: 3

    Prerequisite: or concurrent enrollment in MIS 300 .

    This course expores the management of end-users including client services, troubleshooting, support and training, needs assessment, input and output design, creation of documentation, and user interface design.

  
  • MIS 340 - Health Care Information Technology

    Credits: 3

    This course explores the role of information technologies in the effective management, support of greater quality and accessibility, and lowering of costs associated to health care. The focus will be on underlying systems both present and future, collection and storage of data, project management, and the ethics and security of the electronic health record. Portfolio paper required for course completion.

  
  • MIS 390 - Enterprise Architecture Management

    Credits: 3

    Prerequisite: MIS 300  

    This course explores key issues in the planning and management of enterprise IT solutions with an emphasis on the integration of information and business processes across the functional areas of the organization.

  
  • MIS 396 - Systems and Network Administration

    Credits: 3

    Prerequisite: MIS 300  or concurrent enrollment in MIS 300  

    An introduction to the fundamentals of managing computer systems, networks, and telecommunication operations. Students will receive instruction in lectures and then apply their knowledge in a hands-on lab by installing computer equipment and telecommunications hardware, by setting up local area networks, and by identifying and resolving problems related to hardware and network operations.

  
  • MIS 398 - Network Operations Management

    Credits: 3

    Prerequisite: MIS 300  

    An advanced course in the management of network operating system and telecommunication software. Students will receive instruction in lectures and then apply their knowledge in the management of networks in a hands-on lab by installing and maintaining a variety of computer software.

  
  • MIS 399 - Special Topics in Management Information Systems

    Credits: 3

    A variable content course in which students pursue topics or subjects of current interest in the field of Management Information Systems that are not part of the regular curriculum. The specific topic is announced when the course is offered.

    Note: May be repeated with change in content.

  
  • MIS 400 - Internship in Management Information Systems

    Credits: 1-3

    Prerequisite: Advanced standing, 2.5 GPA overall and in major.

    A practical, structured program of work experience in the field of Management Information Systems with a participating employer of the student intern’s choice. The student intern must be employed a minimum of 40 to 120 hours depending on the internship (40 = 1 credit). The student intern must be supervised by the employer and a faculty member.  The student intern must complete a research paper on a subject that will benefit the employer, a personal journal, and the supervisor’s evaluation must be submitted prior to the end of the semster in order for the student to gain credit for this course.

    Also Listed as: BU 400  
    Note: Open to Business Administration majors with a concentration in Management Information Systems only. Internship may be taken twice for a total of 6 hours.

  
  • MIS 440 - Information Security Management

    Credits: 3

    Prerequisite: or concurrent enrollment in MIS 300 .

    This course explores the means by which modern organizations ensure a turstworthy computing environment including the identification and prevention of threats to information technology, encryption, data reliability and integrity, auditing and evaluation of security policies, risk analysis, legal and ethical issues, and overall information assurance.

  
  • MIS 470 - Systems Analysis and Design

    Credits: 3

    Prerequisite: MIS 300  or MIS 296  

    Overview of the system development life cycle. Emphasis on current system documentation through use of classical and structured tools and techniques for describing data flows, data structures, file designs, input and output designs, and program specifications. Discussion of information gathering and reporting activities and transitions into systems analysis and design.

  
  • MIS 475 - Electronic Commerce Strategies

    Credits: 3

    Topics are based on current industry requirements. Coverage includes topics relevant to business in today’s electronic commerce environment. The course material will address the application of current technology including the strategies used by organizations when conducting business online, the technologies used to design and implement e-commerce applications, and the legal, ethical, and tax issues affecting the e-commerce environment.

  
  • MIS 482 - Database Program Development

    Credits: 3

    Prerequisite: MIS 320  and prerequisite or concurrent enrollment in MIS 470  

    An introduction to program development in the database environment with an emphasis on the analysis, design, and implementation of relational databases will be covered. Emphasis will be placed on giving students hands-on experience in loading, modifying, and querying various databases.

  
  • MIS 486 - MIS Projects

    Credits: 3

    Prerequisite: MIS 470 , MIS 482  

    A capstone project-based course to allow students to perform systems analysis, design, and implementation in a real world setting.

  
  • MIS 488 - Mobile Application Development

    Credits: 3

    Prerequisite: MIS 295  or MIS 296  

    This course explores the use of programming languages(s), techniques, technology, and design elements necessary to develop applications for mobile computing devices.

  
  • MIS 499 - Independent Projects in Management Information Systems

    Credits: 1-3

    Prerequisite: Senior Standing and Permission of the Instructor and Department Chair.

    Independent project for an advanced or special-interest Management Information Systems topic conducted under the direct supervision of a faculty member. 

    Note: May be repeated with a change in content.

  
  • MKT 361 - Principles of Marketing

    Credits: 3

    A study of the functions, institutions and organizations through which goods are moved from producer to consumer. Designed to present a broad understanding of the flow of goods in commerce.

  
  • MKT 363 - Integrated Marketing Communications

    Credits: 3

    Prerequisite: MKT 361  

    Designed to introduce the student to the various elements of the promotional mix and how they may be used in an integrated fashion to produce a cohesive marketing message. Integrated Marketing Communications (IMC) strategies using public relations, advertising, direct and online marketing, personal selling, and sales promotion and how they support marketing objectives will be addressed.

  
  • MKT 365 - Retail Management

    Credits: 3

    Prerequisite: MKT 361  or permission of the Department Chair

    A study of the organization and coordination of retailing and distribution activities. An advanced marketing course, retail management will be addressed with a strategic planning orientation. Special attention to the history of retailing, economic importance of retailing activity, ethical practices and international retailing.

  
  • MKT 370 - Consumer Behavior

    Credits: 3

    Prerequisite: MKT 361  

    Analysis of consumer behavior patterns as they relate to consumer actions and decision making processes in the marketplace.

  
  • MKT 373 - Personal Selling

    Credits: 3

    Presents sales principles and skills required by today’s professional salesperson, with emphasis on the business-to-business selling environment. It is designed to teach students the importance of the selling role, provide them with basic personal selling skills and prepare them for a future role in sales or sales management.

  
  • MKT 375 - Sales Management

    Credits: 3

    Prerequisite: MKT 361  or permission of the Department Chair

    An advanced marketing course designed to familiarize students with the sales function in an organization and the corresponding management challenges. Topics include: sales strategy, motivation and reward systems, and evaluating sales performance. Emphasis will be placed on professional activity, ethical behavior, and organizational effectiveness.

  
  • MKT 399 - Special Topics in Marketing

    Credits: 3

    A variable content course in which students pursue topics or subjects of current interest in the field of Marketing that are not part of the regular curriculum. The specific topic is announced when the course is offered.

    Note: May be repeated with a change in content.

  
  • MKT 400 - Internship in Marketing

    Credits: 1-3

    Prerequisite: Advanced standing, 2.5 GPA overall and in major.

    A practical, structured program of work experience in the field of Marketing with a participating employer of the student intern’s choice. The student intern must be employed a minimum of 40 to 120 hours depending on the internship (40 hours = 1 credit). The student intern must complete a research paper that will benefit the employer, a personal journal, and the supervisor’s evaluation must be submitted prior to the end of the semester in order for the student to gain credit for this course.

    Also Listed as: BU 400  
    Note: Open to Business Administration majors with a concentration in Marketing only. Internship may be taken twice for a total of 6 hours.

  
  • MKT 455 - Internet Marketing

    Credits: 3

    Prerequisite: MKT 361  

    This course examines the impact of the Internet on traditional methods of marketing and the related business functions, which enable and support it. Students will learn strategies for evaluating and planning web sites and Internet advertising to achieve positive customer relationships. The course will focus on how the Internet has become a necessity in modern business, and discover how this medium has become a necessary and integral part of a firm’s marketing mix.

  
  • MKT 490 - Marketing Management

    Credits: 3

    Prerequisite: MKT 361  

    The study and analysis of marketing theory and concepts designed to develop a background for systematic analysis of contemporary marketing problems. Emphasis is placed on decision making related to such areas as product, place, price, and promotion.

  
  • MKT 495 - Marketing Research

    Credits: 3

    Prerequisite: BQA 345 , MKT 361 , and senior standing

    Principles, techniques and applications of research in marketing. Emphasis is placed upon sources of information and its analysis in decision making as it relates to marketing problems.

  
  • MKT 499 - Independent Projects in Marketing

    Credits: 1-3

    Prerequisite: Senior Standing and Permission of the Instructor and Department Chair.

    Independent project for an advanced or special-interest Marketing topic conducted under the direct supervision of a faculty member.

    Note: May be repeated with a change in content.

  
  • MS 1112 - Introduction to ROTC

    Credits: 2

    One hour lecture

    Two hours laboratory. Increases self-confidence through team study and activities in basic drill, physical fitness, rappelling, first aid, and basic marksmanship. Students learn fundamental concepts of leadership.

  
  • MS 1113 - Leader Development A (Compression)

    Credits: 3

    Two hours lecture Two hours laboratory

    Combine MS 1112  and MS 1122 .

    Note: Students with MS 1112  or MS 1122  will not receive credit.

    Fall
  
  • MS 1122 - Introduction to Leadership

    Credits: 2

    One hour lecture Two hours laboratory

    Applies principles of effective leadership, develops communication skills to improve individual performance and group interaction, and relates organizational ethical values to the effectiveness of leaders.

  
  • MS 2113 - Advanced Leadership

    Credits: 3

    Two hours lecture Two hours laboratory

    Applies leadership and problem-solving principles to complex case studies/simulations. Examines principles of subordinate motivation and organizational skills.

    Fall
  
  • MS 2123 - Tactics and Officership

    Credits: 3

    Two hours lecture Two hours laboratory

    Introduces basic tactics. Examines national and Army values. Applies principles of ethical decision-making. Examines the legal and historical foundations, duties and functions of officers.

    Spring
  
  • MS 2223 - Leader Development B (Compression)

    Credits: 3

    Two hours lecture Two hours laboratory

    Combines MS 2112 and 2122.

    Note: Students with MS 2112 or 2122 will not receive credit.

  
  • MS 2256 - Introductory Leadership Course

    Credits: 6

    Summer leadership training course designed to introduce students to all facets of the military with a focus on understanding traditional military leadership values.

    Note: The equivalent of MS 1112 , MS 1122 , 2122; or MS 1113  and MS 2223 .

    Summer
  
  • MS 3113 - Advanced Military Skills I

    Credits: 3

    Three hours lecture Two hours laboratory

    Prerequisite: MS 1112 , MS 1122 , 2112, and 2122 or instructor’s consent

    Detailed instruction on squad offensive and defensive tactics, to include specialized operations. Additional instruction in combat leadership and operations orders.

    Fall semester
  
  • MS 3123 - Advanced Military Skills II

    Credits: 3

    Three hours lecture Two hours laboratory

    Prerequisite: MS 1112 , MS 1122 , 2112, 2122, MS 3113  or instructor’s consent

    Advanced instruction on platoon tactical operations and small unit patrolling. Discussion on the operation and employment of weapons in the platoon.

    Spring Semester
  
  • MS 3376 - Advanced Leadership Course

    Credits: 6

    Prerequisite: MS 3113  and MS 3123  

    Summer leadership training course designed to train and to evaluate cadet’s leadership ability and officer potential.

    Summer
  
  • MS 4000 - Directed Individual Study



    Note: Hours and credits to be arranged. Maximum of six hours.

 

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